A real bid in two minutes.
We don’t just make estimating faster. We take it off your hands completely. First number wins — your price, not retail. You get your nights back. Real materials, real labor, your markup on every line, and a PDF that reads like a contractor wrote it.
Two hours per estimate.
Half never call back.
Every contractor knows the math nobody says out loud: two hours per estimate — drive there, walk it, measure, drive back, price it at the kitchen table at 9 PM — and half of them never call back.
That’s the tire-kicker tax, and it’s the most expensive line item in your business, because it’s paid in evenings.
One brain. Three ways in.
Your customer picks.
The form
On your site — your colors, your logo. They answer plain questions and get a real itemized bid in two minutes, with a PDF that reads like a contractor wrote it.
The phone line (411)
Your own branded number. A homeowner calls, describes the job, hangs up — and the bid’s in their inbox before the phone’s back in their pocket.
The video walk (LIVE)
“Walk your kitchen for me.” An AI estimator watches, asks what a 30-year GC would ask — year built, grade of cabinets, is that wall load-bearing — prices it live, and shows them a render of the finished room.
Lead to booked job.
Nobody left a couch.
The bid is only half of it. Nobody else has the other half — the close rides with every estimate.
Poke around. It's the real thing.
Not a video, not a slideshow. Open an estimate, change a price, print the PDF. Same screens your customers see — no signup, nothing to install.
"What if it sends a bad number?"
It can't.
Nothing binds until you approve. The customer gets their estimate instantly — but the contract, the deposit, the commitment? Locked until your thumb says go.
Walk the logic: even if the pricing were completely wrong on day one — you can’t lose. You see every number before it binds. You tune it to your book. And every job it wins you happens while you were on a roof.
Review-first
Customer gets nothing until your tap. Default.
Trust the engine
Bid goes instantly; contract stays gated on you.
Full auto
For the day you stop double-checking it. Your call.
We're over here doing homework.
Everybody else hands your customer a number a chatbot guessed at — with a note underneath telling them to verify it before they send it. Read that again. That’s a platform saying I guessed, you check it.
We priced it. Open any line and see exactly where the number came from — the part, the unit, the labor, the market it was pulled in. Set your own rate on anything and yours wins, forever. Nothing goes out until you approve it.
The moat, in receipts.
Parts and labor across 11 trades, regionally adjusted — argued over line by line by a general contractor who has actually bought the material.
Once a price is ruled, the database physically refuses to change it. Not policy — code.
More than a hundred scoped estimates across eleven trades re-run every morning, plus a drift check. You find out before your customer does.
Set your own rate on anything and yours wins, forever. The engine prices cost — the markup is always yours.
“I’d know the number two minutes after walking a job. The eight-hour write-up? I’d dodge it until the customer stopped waiting. Thirty years of jobs lost to paperwork, not pricing. So I solved it — for both of us.”
Founder · 30-year general contractor
Co-host, Around the House — home-improvement radio, 170+ stations, over a million listeners a week
Author, The Brave New Contractor — out next month
Nobody builds software for the small contractor — to the whole industry, the $150k-a-year roofer is “just a dirty roofer.” That roofer has three kids. This is for him.
Pick your trades. Pay for those.
One saved evening pays for the month. One saved job pays for the year. Cancel from the dashboard in two clicks — no call, no retention script.
Pilot partners get half off.
Here’s the deal: we give you half off, you give us an hour of your time. You pay the first 90 days up front and your rate holds for the year.
- +Unlimited estimates
- +Real material prices at your ZIP, re-priced daily
- +Change orders — signed, approve or decline
- +The full close — PDF, contract, deposit, calendar
- +Todo en español
- +1 seat
- +Everything in Solo, across any three trades
- +Sub bids side by side — your markup hidden
- +Client portal — photos, job diary, pay-now
- +Build-your-own bid templates
- +411 dictate line
- +LIVE video walk
- +3 seats
- +Everything in Crew, all eleven trades
- +Whole-remodel estimates — kitchen, bath, addition
- +411 and LIVE, with the bigger monthly allowance
- +Your supplier account pricing
- +Hands-on catalog onboarding
- +5 seats
More than five seats? Everything in Full boat, one pricebook across every office, consolidated billing and volume pricing on seats. Call me and I'll build it around how you're set up.
Questions about what's included? Read the FAQ — or ask Stella, bottom right.
Be one of our pilot partners.
We’re hand-picking a small group of working contractors. Here’s the deal: we give you half off, you give us an hour of your time.
- +Half off, whichever tier fits — $49 Solo, $124 Crew, $249 Full boat. Your rate holds for your first twelve months.
- +You pay the first 90 days up front — $147, $372 or $747. After that you’re month to month at the same half price through the balance of your year.
- +An hour of your time, in four calls — fifteen minutes each: one your first week, then at 30, 60 and 90 days.
- +We put the estimating form on your website — embedded and live, taking estimates that day. We do that part, not you.
- +My actual phone number — not a support queue, not a ticket. Me. A guy that pounded nails for 30 years.
No countdown timer. Seats are limited — when they’re full, we’ll just say so.
Be the contractor who
answers in two minutes.
INSTABIDReal, itemized construction estimates in two minutes. Built by a 30-year general contractor. Your prices, your markup, your name on it.