The Pricing Strategy That Won Them $200K in New Jobs (Per Year)
Problem: Inconsistent pricing = unpredictable profit.
The Fix: Setting rates once and trusting them.
One HVAC contractor’s math: Bid HVAC installs at $3,500 for years. Actual cost: $4,200. Losing $700 per job.
Why? Skipped overhead calculation. Every. Single. Time.
When he switched to a consistent system:
– Same install type
– Locked rates: materials, labor, overhead, profit
– New bid: $4,200
– Result: Homeowner accepted same day. Margin went from $400/job to $900/job.
$700 × 50 jobs/year = $35,000 annually.
That’s a truck. That’s a retirement fund. That’s peace of mind.
The Psychology: “Why didn’t anyone tell me this?”
Contractors who understand this compound their advantage every year.
Contractors who guess? They keep wondering why they’re busier and broker.
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